Social Commerce – Who is Positioned to Own It?

Imagine 500 million people on Facebook doing one or two transactions a year, selling old TVs, furniture, textbooks, velvet Elvis paintings, and baby clothes to their friends on the network. Now imagine facilitating all of these transactions and taking a 5% commission. That, my friends, is the incredible un-tapped potential of social commerce, and it is completely up for grabs. For now. I’d like to use this post to explore some of the existing solutions, their philosophies, and how likely they are to take that coveted position of “being the pipes” of e-commerce on Facebook.
Sike! There’s no article here yet, but when it is here, you’ll be *amazed*!

This entry was posted on Wednesday, September 29th, 2010 at 5:06 pm and is filed under Brain Dump. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.